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Baby Hug Air Bundle Baby Hug Air Bundle
Chicco Baby H... R 5,999.00 R 7,997.00
BABY HUG AIR 4 IN 1 - STONE ; BABY HUG MEAL KIT-NEUTRAL ; BABY HUG CHANGER-NEUTRAL   BABY HUG AIR 4 IN 1 - STONE This award winning product is going to be your new best friend. The Baby Hug 4-in-1 has been the most popular baby item for two years running and now Chicco brings you the latest addition to the Baby Hug family – the Baby Hug Air. Forming part of the ‘Air Collection’  this product uses breathable, mesh-like fabrics that not only make cribs fresher and cooler for the child during sleeping, but also create a cooler, breezier effect which is perfect for warmer climates, or just better ventilation when baby sleeps. Baby Hug Air is a crib, relaxing chair, highchair and floor chair, as well as a co-sleeper. With 4 wheels and brakes, music and lights, removable mobile bar and full safety harness, the Baby Hug offers parents convenience, style and quality in one piece of furniture. Lift the lever to adjust toy any recline. Step on the foot pedal to adjust to any height. Combine the two to get the perfect combination of furniture for your babies needs. Specifications: – Updated version of the beloved Baby Hug 4-in-1– Acts as crib, recliner chair, highchair and relaxer chair in one, with co-sleeping options– Includes mesh sides for better ventilation– Has modernised toy bar with lights, toys and music– Includes 4 wheels with brakes– Accessories are available (changer and meal kit for highchair convenience)– 12 month guarantee– Dimensions: L: 80cm, W: 59cm, H: 115cm– Stone is a light grey colour BABY HUG MEAL KIT-NEUTRAL Due to public request, the Baby Hug 4-in-1 accessories are being released in 2020. One of the most functional parts of the Baby Hug is the ability to become a highchair when pushed up against tables. Now you no longer need a table to let baby have a meal in their Baby Hug - just clip on the easy-to-clean high chair attachment tray. Quick, convenient and functional. BABY HUG CHANGER-NEUTRAL Due to public request, the Baby Hug 4-in-1 accessories are being released in 2020. One of the most functional furniture items on the market, the Baby Hug is the perfect accessory for day to day naps, which is why having a changing tray come with the item makes sense. When baby needs a change, pop on the changer for a quick and easy nappy change.
Comfort Bundle Comfort Bundle
Chicco Comfor... R 5,999.00 R 9,398.00
Chicco We Stroller; Chicco Goody Carry Cot. The Chicco We stroller is a lightweight and versatile new buggy-style stroller that is perfect for parents who like to travel a lot, due to its lightweight and compact fold.Perfect from newborn to 15kgs. This stroller features a fully adjustable backrest that can be easily set to a lying position. It also has a large canopy for weather protection, water-repellent material, a storage basket and leather details that give it a stylish edge.With UV50+ protection, it works as the ultimate protector for your little one on the go. Approval: from birth up to a body of 22 kg (approx. 4 years) Folding mechanism: very easy to open and close with just one hand Travel system: compatible with the Kiros i-Size infant car seat and soft carrycot Compact: particularly suitable for air travel thanks to its ultra-compact dimensions Lying position: fully adjustable backrest Canopy: optimal air supply and comfortable travelling thanks to mesh inserts Dimensions: 22 x 48 x 55 cm (closed) / 86 x 46.5 x 101 cm (open) Weight: 5.5 kg Items delivered: rain cover, pads for shoulder straps and central bar, transport bag.   The Chicco soft carrycot is the perfect addition to your Chicco Buggy WE or the Chicco Goody Plus. It offers your baby a cosy nest right for the very first day, and can be attached to the stroller easily by using the straps. Key features: Age recommendation: from birth up to approx. 6 months Mattress: thicker in the head area to avoid reflux and to facilitate breathing Travel system: compatible with WE and Goody Plus Comfy and easy to transport The comfortable mattress is a little thicker in the head section. This will make your baby lie in a slightly elevated position and avoids reflux. It also makes it easier for your child to breathe. The practical carrying straps on the sides make it easier to transport the soft carrycot.  
Essential Bundle Essential Bundle
Chicco Essent... R 6,500.00 R 10,298.00
SIRIO 012 AIR - BLACK ; LONDON UP STROLLER WITH BUMPER BAR  SIRIO 012 AIR - BLACK Your baby's first car ride is an unforgettable milestone. One that you want to be as safe and secure as possible. That starts with the right car seat: Chicco's Sirio 012. Sirio 012 Air is homologated as Gr. 0+/1/2 (0 – 25 kg) according to ECE R44/04. It accompanies little ones from birth till 6 years. It offers the perfect combination of safety, comfort for the baby and practicality for parents. The headrest and seat belts can be adjusted simultaneously as little ones grow. The car seat has to be installed rearward facing, using car seat belts. It’s essential to ensure that air bags are deactivated every time you travel. The ISOFIX system enables quick and easy installation, attaching the ISOFIX connectors and the Top Tether. For those cars not equipped with ISOFIX system, the car seat has to be installed using seat belts. The car seat has to be installed using Top Tether and car seat belts, whilst the child is safeguarded by the car seat’s belts.  The car seat in Gr. 0+ has to be reclined to the maximum position. In Gr. 1 and 2, the car seat can be reclined into 3 different positions, ensuring comfort even for older children. Give your child the experience of travelling in a cushion of air thanks to the special 3D Mesh inserts where the child needs it the most! LONDON UP STROLLER WITH BUMPER BAR  The London Up is one of the most popular, practical and functional strollers for parents and little ones in South Africa from the Chicco range. With stylish design and great durability, the London Up is a great stroller for urban living. This stroller has a firm backrest that reclines to 4 different positions is suitable for babies from birth. The stylish stroller has customised wheels, an item basket and a cute hood. The wide and comfy seat, 5-point safety harness and padded protective bumper make it extremely safe. When folded, the stroller is completely compact and easy to move around. Dimensions (W x H x L) - 245 x 1070 x 260 Weight - 9.3    
Travel Bundle Deal Travel Bundle Deal
Somebunnynew Travel... R 4,350.00 R 6,497.00
AKITA FIX AIR 1/2/3 - BLACK ; REAR VIEW MIRROR ; ROLLER SHADE   1. AKITA FIX AIR For the first few years (from approx. 9 months to 4 years) your child is to be fastened by using the built-in belt system. The belts and the headrest should always be perfectly adapted to the size of your child. The Chicco Akita Fix can be adjusted simultaneously with just one movement. A seat reducer provides a supportive and comfortable cushion for smaller children. From the age of 4, your child is tall enough to be buckled up with your car’s own seat belt. The built-in belt system of the child car seat can be dismantled easily – that way, the Chicco Akita Fix can be transformed into a group 2/3 child car seat in no time at all. An additional belt positioner ensures the best possible positioning of the lap belt. Equipped with a side impact protection system for maximum protection, the comfy and elegant Chicco Akita Fix will convince the whole family and remain a loyal companion – for many years. Suitable for children from 9 months+.   2. REAR VIEW MIRROR This rear-view mirror is great for keeping an eye on your little one without having to take your eyes off the road for too long. With clear vision and a wide mirror, you can see your baby easily, and dont have to crane your neck to see what they are up to.  Adjustable rear view mirror to keep a constant eye contact with baby With hooks for application to the glass Easy attachment to the car window Can be re-positioned to the exact angle you need This product has been designed to be used by an adult   3. ROLLER SHADE Chicco`s Roller Shade is designed to give protection to children whilst travelling in the car and is easily attached to your car windows. This roller sunshade can be increased or decreased in height, and features 2 flexible, durable suction cups which keep it securely in place on glass.  To protect your baby from the sun’s glare and heat, you simply pull the shade down as far as you need to. Then press the suction cups onto the glass to hold the shade into position.  Fits perfectly to most car backseat windows.          
MEDELA Solo – Single Electric Breast Pump MEDELA Solo – Single Electric Breast Pump
Medela MEDELA... R 3,500.00 R 4,099.99
Solo™, the next generation and enhanced version of the Swing™ breast pump family from Medela, was developed thinking of breastfeeding mothers, who seek comfort and practicality in their lives, without compromising or losing effectiveness. Solo™ uses the 2-Phase Expression® technology, which alternates from fast to slower sucking rhythms, mimicking the baby’s natural rhythm.Solo™ comes with PersonalFit Flex™ breast shield that can be easily adjusted to fit your breast, making your pumping more comfortable and giving you up to 11.8% more milk.Solo™ is more compact than the Swing™ breast pump and has a built-in rechargeable battery with USB type C connector, saving you time and allowing you to use it without having to recharge for up to six pumping sessions.Solo™ is a single electric breast pump with closed system, that prevents breast milk from entering the tubing, overflowing and leaking into the pump mechanism. This helps ensure that your expressed milk stays safe and clean, but also that your pump's components are protected from potential damage. AT A GLANCE: SOLO SINGLE ELECTRIC BREAST PUMPEasy to use: 4-button intuitive interface and 9 pre-programmed settings. Easy to assemble and clean thanks to few parts.Lightweight and compact design.Improved mobility: built-in rechargeable battery for up to 6 pumping sessions on one full charge.Faster charging with USB type C port, compared to micro-USB port.2-Phase Expression® technology mimics your baby's natural sucking rhythm1, 2.PersonalFit Flex™ breast shield for increased comfort and 11.8% more milk3.Noticeably quieter compared to the previous generation, with less than 45 dB at the Maximum Expression Level.Closed system prevents breast milk from entering the tubing.INTUITIVE AND HASSLE-FREE Solo™, the effortlessly easy pump to use. It has only a few parts making is easy to clean and assemble. With its intuitive 4-button interface and 9 pre-programmed settings this single electric breast pump is extremely easy to use.Pump wherever you are, even if no power outlet available.With the cutting-edge available USB type C connector on the Solo™ single electric breast pump, the built-in rechargeable battery charges faster compared to the micro USB port, lasting for up to six pumping sessions when fully charged.2-Phase Expression® technologyDuring a feeding session, babies start by using short, fast sucks to stimulate the Milk Ejection Reflex. Once the milk begins to flow, babies change to a slower, individual rhythm. Medela's 2-Phase Expression® technology mimics baby’s natural sucking rhythms – faster to stimulate milk flow, then slower to provide optimal milk flow.PersonalFit Flex breast shieldWith a 105-degree opening angle, soft rim and oval shape for a better fit, the PersonalFit Flex™ breast shield puts less pressure on your milk ducts than traditional breast shields, resulting in a more effective and comfortable pumping experience. More comfort for you, up to 11.8% more milk for your baby – clinically proven3.Closed systemThe closed system prevents breast milk from entering the tubing, overflowing and leaking into the pump mechanism. This helps ensure that your expressed milk stays safe and clean, but also that your pump's components are protected from potential damage.
Medela Harmony Flex Manual Breast Pump Essential Set Medela Harmony Flex Manual Breast Pump Essential Set
Medela Medela... R 845.00 R 995.00
The Harmony Essentials Pack combines everything mums need for breast milk pumping in one breast pump set. It comes complete with a silicone teat, four milk storage bags to store and freeze your milk, and four ultra-thin nursing pads: everything you need to express and store your breast milk and feed it to your baby. Medela Harmony is a single manual breast pump, perfect for mums who want to try out pumping, mums who express occasionally and need a lightweight travel companion, or mums who want a handy backup to their electric pump. A complete breast pump kit with everything you need to start pumping and feeding your baby right away. Compact, light and portable: take Harmony and the pump set everywhere you go.PersonalFit Flex breast shields: for increased comfort and more milk2-Phase Expression technology: its unique handle helps you mimic your baby's natural sucking rhythmSimple to use and clean: the intuitive and ergonomic design makes assembly and disassembly easy and washing and sanitizing Harmony is child's play.Includes a silicon teat to attach to the bottle and feed your baby with the expressed milk. Our Milk storage bags for collecting, storing and freezing your milk.Individually wrapped nursing pads to keep you protected from leaks and confident in the most discreet way. Includes:1 Harmony manual breast pump with PersonalFit Flex breast shield (size M) and 150 ml bottle;1 silicon teat with protective cap;4 breast milk storage bags for collecting, storing and freezing your milk;4 ultra-thin nursing pads to protect your bra from leaks.
Best Friend Pro Stroller - Pirate Black Best Friend Pro Stroller - Pirate Black
Chicco Best F... R 7,300.00 R 12,999.00
The Chicco Best Friend Pro is the new and flexible companion for all moms. Thanks to its fully-adjustable backrest, the stroller is approved for being used from birth up to a weight of 15 kg. Also available as part of a travel system, this versatile stroller is cozy in every situation.An extendable canopy keeps the weather at bay with UV50+ protection.Handle is fully adjustable to parents comfort.Premium finish with eco-leather inserts and stylish fabric for an elegant and sophisticated look. Wheels have shock absorbers on all wheels to enable a smooth walk no matter the terrain Specifications: – Suitable from birth – 15kgs– Folding mechanism: very easy to fold– Colour: Pirate Black– Large storage basket– Extendable canopy– Can form a travel system with the Kaily Gro 0+ car seat
Sirio 012 Air - Black Sirio 012 Air - Black
Chicco Sirio ... R 4,999.00 R 7,999.00
Your baby's first car ride is an unforgettable milestone. One that you want to be as safe and secure as possible. That starts with the right car seat: Chicco's Sirio 012. Sirio 012 Air is homologated as Gr. 0+/1/2 (0 – 25 kg) according to ECE R44/04. It accompanies little ones from birth till 6 years. It offers the perfect combination of safety, comfort for the baby and practicality for parents. The headrest and seat belts can be adjusted simultaneously as little ones grow. The car seat has to be installed rearward facing, using car seat belts. It’s essential to ensure that air bags are deactivated every time you travel. The ISOFIX system enables quick and easy installation, attaching the ISOFIX connectors and the Top Tether. For those cars not equipped with ISOFIX system, the car seat has to be installed using seat belts. The car seat has to be installed using Top Tether and car seat belts, whilst the child is safeguarded by the car seat’s belts.  The car seat in Gr. 0+ has to be reclined to the maximum position. In Gr. 1 and 2, the car seat can be reclined into 3 different positions, ensuring comfort even for older children. Give your child the experience of travelling in a cushion of air thanks to the special 3D Mesh inserts where the child needs it the most!
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CORE VALUE #1

Our Children are not ours to keep.

“Let the children be free; encourage them;
let them run outside when it is raining;let them remove their shoes when they find a puddle of water;
and when the grass of the meadows is wet with dew, let them run on it and trample it with their bare feet;
let them rest peacefully when a tree invites them to sleep beneath its shade;
let them shout and laugh when the sun wakes them in the morning.”
~ Maria Montessori

CORE VALUE #2

Adventure is a verb.
Becoming a parent is the ultimate reason for adventuring - it is never a reason to stop.

Children Are Made Readers On The Laps Of Their Parents

Check Out Our Cool Books

Educational Books Interactive Books Afrikaanse Boeke English Books
C'mon, you know you love it.

On Sale

Home Tweet Home Home Tweet Home
Alex Home T... R 120.00 R 250.00
Decorate this adorable wooden birdhouse and hang it in your yard or garden. Little songbirds will nest in their new home with a real thatched roof.Includes:- Weatherproof paints- A brush- Easy-to-follow instructionsSpecifications:- Suitable Age: 5 years and older- Dimensions: 18cm x 14.50cm x 13.50cm- Weight: 1.30kg- Warranty: 6 MonthsWhat's in the boxWeatherproof paints, A brush, Easy-to-follow instructions
Tooting Boat Tooting Boat
Alex Tootin... R 85.00 R 175.00
Toot, toot!’ This tugboat is ready for bath time fun. When submerged under the water, the smokestack ‘toots’ when it pops back up into the air. Lots of giggles and fun for a totally tugboat tub time.   Specifications  Works with air pressure, no batteries required.
Chairy High Chair - Black Dog Chairy High Chair - Black Dog
Chicco Chairy... R 750.00 R 950.00
Chicco – Chairy Booster SeatThe perfect booster seat for your little one. Let them join in at meals, be comfortable at picnics or go to restaurants with the family and be at the perfect height for their comfort. The Chairy booster seat has extra padding to make long-seated periods comfortable, with gorgeous designs of either bunnies or dogs, and comes with a removable tray. Most importantly, it has a 5-point safety harness for the child’s lap and a full strapping system underneath to secure to almost any chair. A great way to get your baby used to social interactions and having the independence of their own furniture.   Specifications: Suitable from 6 months Easy to clean covers Compact and foldable 5-point safety harness Dimensions: L:44cm, W: 36cm, H: 44cm Available in two styles (Bunny Grey & Sweet Dog)
Chairy High Chair - Grey Bunny Chairy High Chair - Grey Bunny
Chicco Chairy... R 750.00 R 950.00
Chicco – Chairy Booster SeatThe perfect booster seat for your little one. Let them join in at meals, be comfortable at picnics or go to restaurants with the family and be at the perfect height for their comfort. The Chairy booster seat has extra padding to make long-seated periods comfortable, with gorgeous designs of either bunnies or dogs, and comes with a removable tray. Most importantly, it has a 5-point safety harness for the child’s lap and a full strapping system underneath to secure to almost any chair. A great way to get your baby used to social interactions and having the independence of their own furniture.   Specifications: Suitable from 6 months Easy to clean covers Compact and foldable 5-point safety harness Dimensions: L:44cm, W: 36cm, H: 44cm Available in two styles (Bunny Grey & Sweet Dog)
Oops On the Go Backpack - Bear Oops On the Go Backpack - Bear
Oops Oops O... R 99.99 R 175.00
More than soft, super-soft! With compact shapes, padded back panel and shoulder straps, creating a comfortable and adjustable product, which has been developed specifically for the little ones.More than a backpack, it’s their best friend to bring along with them wherever they want.Product dimensions:40 x 28 x 10 cm Plush fabric and plush 3D friend applied Smaller sizes for smaller children Padded backside and padded shoulder straps Harness structure included External pocket OOPS metal zipper-pull.
Tales From The Acorn Wood: Opposites Tales From The Acorn Wood: Opposites
Pan Macmillan Tales ... R 50.00 R 95.00
From the team behind The Gruffalo, Tales from Acorn Wood introduced us to Postman Bear, Hide and Seek Pig, Rabbit and Fox in a series of stories for younger readers. Now these characters are back to help us learn about opposites in this glossy board book for little ones.Each spread shows opposites in action; ‘Rabbit’s door is closed. Rat-a-tat! Who’s that?’ and ‘Now the door is open. It’s Rabbit’s friends. Surprise!’ with the opposite words repeated at the bottom of the page under the drawing.The traditional illustration style and vignette layout will appeal to Axel Scheffler’s existing fans, and these little point-and-say books are a great gateway to the Tales from Acorn Wood series, which are perfect for little tots who are looking for a first story. Donaldson and Scheffler are already household names for those with young children, and now even the very newest members of the family can enjoy their work.
Flying Rabbits, Singing Squirrels and Other Bedtime Stories Flying Rabbits, Singing Squirrels and Other Bedtime Stories
Pan Macmillan Flying... R 120.00 R 195.00
Molly loves to listen to her dad's bedtime stories. Once upon a time, he says, everyone was green, squirrels sang in choirs, tiny people lived in Aunt Elsie's pot plant and of course, rabbits could fly . . . but can all this really be true? Molly thinks her dad's just being silly as usual, but no-one's bedtime stories are as good as his. So cuddle up on the sofa and pick one of these fourteen fantastically funny stories to read together before bed. Which one will be your favourite?Melanie von Bismarck's brilliant collection of short stories is cleverly translated from the German by David Henry Wilson, author of the Jeremy James series, and is brought to life by the warm, witty and richly detailed pictures by Axel Scheffler, illustrator of The Gruffalo.With a jacket, extra-thick paper, and a special ribbon to mark your place in the book, Flying Rabbits, Singing Squirrels and Other Bedtime Stories makes a great present – truly a gift book to treasure
Petra Pienk
Lapa Petra ... R 50.00 R 75.00
Die Ek lees self-reeks bestaan uit ses pragtig geillustreerde boeke, elkeen met 'n prettige dierestorie wat in eenvoudige taal oorvertel word sodat beginner-lesers dit maklik kan baasraak. Elke boek bevat ook nuttige wenke wat ouers kan help om die jongklomp se leeslus aan te wakker.Die Ek lees self-reeks bestaan uit ses pragtig geillustreerde boeke, elkeen met 'n prettige dierestorie wat in eenvoudige taal oorvertel word sodat beginner-lesers dit maklik kan baasraak. Elke boek bevat ook nuttige wenke wat ouers kan help om die jongklomp se leeslus aan te wakker.
What they say about us

Hey Mom. Hey Dad.

Being a parent is hard.

We hear this so often going into parenthood, but how accurate is it?
Unfortunately, no truer words have been spoken.
There are so many things that make it difficult. The stress and nerves of a healthy baby, the toll it takes on finances, the feelings of never being good enough, struggles with breastfeeding, or schedules, or illnesses. And then the question of what to get? What does your little one actually need? What brands are best? What is quality and what is too expensive? Prams, bottles, dummies, car seats, cots. Breastpumps, maternity pillows, nappy bags, monitors. Clothes, grooming sets, toys. There is an endless amount of choice when it comes to what you need and what you can get, and it becomes overwhelming for parents who are looking for advice. These days, everyone has something different to say, but there are a million things you need to keep in mind.

The price, the quantity. The shelf-life. Is it BPA free, recyclable, natural. Is it safe. When will it be used, will it actually be used? Will this benefit me or just gather dust in a cupboard? It’s not suprising that this can be a very stressful and trying time for both parents.

That is where we come in. We take the stress out of those hard choices. We’ve already done the long, exhausting hours of research on what works and what parents and babies want. Our website is a meticulously curated selection of only the best products, at the most affordable prices. We listen to the moms and dads that walk into our store every day, and bring that information here, to you, in the form ready to go categories. We’ve found that sweet spot between quality and price, and every day we work on holding this business to those standards. With a wealth of knowledge and youthful energy, we are armed to the teeth to battle your fears and doubts for you, so you can focus on what really matters.

Now you can spend that precious time enjoying the feeling of being pregnant, basking in the excitement of a new arrival to the family, and sharing priceless moments with your loved ones, because with everything else, we’ve got you.

Visit us in Store

Shop 6, Canal Crossing, Cnr Nelson Mandela Dr & Parys Ave, Potchefstroom

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Kayla (The Shop) 061 534 6887 or Elmarie (The Owner) 073 296 5705

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Whether it's in stock at our store or shipped from our warehouse - we do it ASAP.